Wednesday, January 06, 2010

Marketing Calls to Churches

I am constantly amazed at the number of phone calls I get to the church from people trying to sell something and trying to make me feel guilty for not buying it.

Today, I received a call from some marketing outfit in the DFW area. They were selling "spirit t-shirts" for the cheer squad at Wagoner High School. They said we were given the privilege of being the only church offered to be on these quality t-shirts. They said that for the low, low price of only $370, we would have the privilege of supplying 3 dozen t-shirts for the cheerleaders to give away to the student body. In case you are math challenged, that's ten bucks a shirt.

I asked how many companies were being given the privilege of supplying t-shirts to the cheer leaders. She said they had asked for nearly 400 t-shirts. FOUR HUNDRED SHIRTS at ten bucks a pop!

I commented that it seemed like that was a pretty good profit margin for their company and, of course, she told me about all the expenses that went into producing these quality t-shirts. I told her that I thought it didn't sound too good to me and that I thought I would pass. She then asked me if I could recommend another business or church that could fill this order. I was polite, but I told her that I didn't think this was a good deal for any business or church and that I wouldn't recommend any.

She told me to "have a blessed day", but you could tell she didn't really mean it.


I get marketing calls every day. Some are from companies promoting discipleship programs. Some are from camps promoting themselves. Some are from singing groups looking for bookings.

When I first started pastoring, it was hard for me to say no.

I'm getting much better as I get more and more and more practice.
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